Shell Café Food and Drinks

Title: First Shell Service Station in Saudi Arabia

Duration: 00:2:48

Description:

{Launching Shell Service Station in Saudi Arabia}

Showcasing Shell Service Stations services with key speeches from key stakeholders

{ First Shell Service Station in Saudi Arabia } Transcript

[Background music plays]

Bright uplifting music

[Animated sequence]

Shell Pecten appears

[Visual transition/change]

Image of Shell flag

[Visual transition/change]

Cut to a car entering Shell Service Station

[Visual transition/change]

Shell fuel station employee in uniform

[Visual transition/change]

Cut to see the Saudi flag fluttering

[Visual transition/change]

Riyadh landmarks AlFaisliah and AlMamlakah towers and we can hear the voice of George Thomaidis CEO of Shell Licensee Wafi comes up

[George]

Saudi Arabia

[Visual transition/change]

George standing in front of the fuel station

[George]

Has embarked on an ambitious journey to realise its vision for a bright future.

[Visual transition/change]

[George]

The aspiration of the Shell licensee

[Visual transition/change]

Cut to see a Shell employee walking towards the forecourt

[George]

In this country

[Visual transition/change]

Camera moves around the fuel pumps

Cut to see another view of Shell forecourt with all the branding and fuel pumps

[George]

Is to contribute to its vision

[Visual transition/change]

Cut to a close view of the fuel pumps

[George]

by making life’s journey

[Visual transition/change]

Cut to see a lady sitting in a car doing thumbs up

[George]

Easier and safer and a more pleasant customer experience.

[Visual transition/change]

Cut to see a Shell employee standing in attention, ready to serve He has his hands behind his back and we hear the voice of Wim Riegman the Brand License Manager of Shell License Markets

[Visual transition/change]

Wim Riegman is standing with the fuel station behind him

[Wim]

It’s a great pleasure to celebrate the grand opening of the first Shell service station in the kingdom of Saudi Arabia.

[Visual transition/change]

A close up of top of the top part of the forecourt with Shell Pecten

[Wim]

I’m really looking forward

[Visual transition/change]

Car driving up to the fuel station

[Wim]

To serve and

[Visual transition/change]

Fuel station workers standing next to the fuel pumps as the car stops next one of them and he’s placing his hand behind him

[Wim]

And to welcome

[Visual transition/change]

Gas pump sign

[Wim]

Customers

[Visual transition/change]

Manav Sika Network Director at Shell Licensee Wafi standing in front to the fuel station

[Manav]

My heart is filled with joy today as you can see behind me we have been able to build the first Shell

[Visual transition/change]

Shots of the fuel station and the forecourt with Shell Pecten

[Manav]

Fuel Station for the kingdom of Saudi Arabia, and at this day, I want to thank all my team members who have been part of this journey

[Visual transition/change]

Manav in the middle between his team members all standing in front of the fuel station and giving thumbs up and shouting “Shell” together.

[Visual transition/change]

Shell employee smiling in front of the fuel pump

[Visual transition/change]

Abdulmajeed Baesheen a Network Engineer at Shell Licensee Wafi standing in front of the fuel station

[Abdulmajeed Speaks in Arabic]

A great opportunity and a great experience as young Saudi engineer to be part of the opening of the first Shell fuel station in Saudi

[Visual transition/change]

Shell Café exterior

[Abdulmajeed]

And there will be other branches of it in Saudi in sha Allah

[Visual transition/change]

Shell Carwash external signage then shifting to fuel pump signage

[Visual transition/change]

Yousif Mazin Qutub, a project manager at FCI standing in front of the fuel station

[Yousif]

I would like think all the crew that worked

[Visual transition/change]

Fuel pumps

[Yousif]

On this achievement and congratulation on the opening of the first

[Visual transition/change]

Fuel pumps

[Visual transition/change]

Wide shot time-lapse of the fuel station with Shell Café, Carwash, and Shell Service Center appearing

[Yousif]

Shell Fuel Station in Saudi Arabia

[Visual transition/change]

Wide shot time-lapse of the fuel station

[Visual transition/change]

Ram Sankar the Safety Manager at Shell Licensee Wafi standing in front of the fuel station with shell employees standing at each fuel pump

[Ram]

It’s all about safety as we’re committed to keeping you and our environment safe. We ensure the quantity and quality you paid for.

[Visual transition/change]

Close up on the fire sprinkles and Seraphin tank with Shell employee standing behind it next to the pump fire alarm

[Ram]

Our priority is making you feel safe at every site every day

[Visual transition/change]

Close up on the monolith with Shell pectin on the top part of it

[Ram]

At every visit

[Visual transition/change]

Tasneem Mansour Marketing Director at Shell Licensee Wafi standing in front of the fuel station with Shell employees standing next to each fuel pump

[Tasneem]

Today is a truly memorable day for Shell

[Visual transition/change]

Cut to see a close-up of Tasneem standing with Shell Service Station in the background with lights on

[Tasneem]

We’re celebrating

[Visual transition/change]

Cut to see a wider view of Tasneem and Shell Service Station

[Tasneem]

The opening of our first Shell Service Station

[Visual transition/change]

Cut to see a close up of Shell Fuel sign with safety water sprinkles hanging under it and forecourt with Shell Pecten and side panels lit up

[Tasneem]

In the Kingdom of Saudi Arabia

[Visual transition/change]

Shell Café exterior with the enrance gate opened as someone walking in

[Tasneem]

We’re going to be creating unique marketing

[Visual transition/change]

Cut to see a close up of Tasneem

[Tasneem]

Activities and promotions for our customers so they feel values, so they feel rewarded

[Visual transition/change]

Cut to see a Shell Café barista making a welcome gesture with Shell Café in the background with doors opening to the inside of Shell Café

[Tasneem]

and they come back to Shell everyday.. Hayyakoum fe Shell

[Visual transition/change]

Shell Café interior and logo

We hear the voice of Rob TenHove NFR Director at Shell Wafi

[Rob]

In my 27 years in Shell I’ve seen hundreds of sites All over the world

[Visual transition/change]

Cut to a wider shot showing Rob standing with Shell Café logo behind him as well as menu boards and a Shell Café employee standing ready to serve customers,

[Rob]

but this site, the first one in Saudi Arabia for sure

[Visual transition/change]

Cut to show digital screens with menu display showing food products

[Rob]

Is one of the most beautiful

[Visual transition/change]

Cut to see plastic containers with food neatly covered in them and labelled

[Rob]

And also the Shell Café, which has a

[Visual transition/change]

Cut to see a car heading toward the drive-thru entrance and we see a branded Shell Café wall in the background,

[Rob]

Drive thru, Which is market slandered and also beautiful sit in so you can meet family, friends, business partners. You can work here in store. It’s really beautiful.

[Visual transition/change]

Shell Café barista pouring milk on top of the coffee as a cappuccino is being preapred then we can here the voice of Eyad Abdulghani the food and beverage category manager at Shell licensee Wafi

[Eyad]

“In Arabic” the promise of Shell Café is that in every sip, it’s a joyful journey that’s worth stopping for

[Visual transition/change]

Showing the pastries and baked item of Shell Café

[Visual transition/change]

Amr Ibrahim the site manager of Shell Yasmin Service Station standing in front of the counter

[Amr]

“In Arabic” We’re excited to provide an exceptional customer service

[Amr]

With the help of the work team

[Visual transition/change]

Shell CarWash signage

[Amr]

Like in the car washing

[Visual transition/change]

Shell Service Center signage

[Amr]

Shell Service Center

[Visual transition/change]

Shell worker holding Shell Helix 5W30 pack with the an open car hood behind it

[Visual transition/change]

Shell Café exterior as the baristas are walking in

[Amr]

Shell Café

[Visual transition/change]

Shell Service Center worker pouring the Helix on into the engine

[Amr]

Energy industry in fuel

[Visual transition/change]

Carwash worker spraying Shell window cleaner on the dashboard

[Amr]

And in sha Allah we will be waiting for you at Shell

[Visual transition/change]

Shell carwash worker’s back side showing Shell Pecten on the uniform

[Amr]

for you at Shell

[Visual transition/change]

Cut to the forecourt with lighted Shell pectin then we see the all Shell Service Station team gathered together with Shell Station behind in full, call saying

[Everyone]

Welcome to Shell Saudi

[Visual transition/change]

[Music ends]

[Mnemonic]

[Animated sequence]

Cut to the pecten animation.